What Makes Morris & Co. Fabrics So Special?
Morris & Co. is steeped in the English Arts & Crafts tradition. Many of their designs are direct reproductions of William Morris’s original hand-drawn patterns, created in the late 19th century. These fabrics are celebrated for their intricate patterns, rich colour palettes, and use of premium bases like cotton, linen, and velvet. Produced in the UK using traditional weaving and printing methods, they exemplify heritage craftsmanship at its finest.
They remain a favourite of interior designers, period property owners, and heritage hotels. However, with prices starting from around £70 per metre, they often exceed the budgets of everyday decorators and craft lovers.
Creating A Heritage Look With JF William Morris
The JF William Morris Collection was created to offer a more accessible way to enjoy the timeless appeal of Morris-style design. Inspired by traditional Arts & Crafts motifs, the range includes printed cottons, cotton-linen blends and tapestries for curtains, blinds and upholstery, as well as oilcloths and outdoor fabrics for kitchens and garden projects. For smaller makes, we also offer lightweight dress and craft fabrics ideal for aprons, bags and accessories.
To complement fabric by the metre, we’ve introduced a variety of ready-made pieces including curtains, cushions for your home and outdoor scatter cushions, all featuring our signature Morris-inspired designs.
Side-by-Side: Morris & Co. vs JF William Morris
Feature |
Morris & Co. |
JF William Morris (Just Fabrics) |
| Design Heritage | Original William Morris archive designs | Morris inspired classic designs |
| Price Range | From £70/m+ | From £12.95/m |
| Printed Fabrics | Luxury cotton/linen blend | Cotton, cotton-blend |
| Tapestry Options | Wide range | Extensive range in traditional patterns |
| Outdoor & Oilcloth | Minimal or not available | Wide selection available |
| Craft Fabrics | Rare/specialist only | Dress-weight options from £9.95/m |
| Accessories | Limited range, premium price | Wide selection of affordable cushions & curtains |
| Availability | Select stockists & trade books | Online at Just Fabrics & Cotswold showrooms |
Why More Interiors Lovers Are Choosing JF William Morris
If you adore the legacy of William Morris but need an option that fits your budget, the JF William Morris collection is an ideal solution. You can mix and match curtain fabric, tapestries, cushions, oilcloth and even outdoor designs to create a cohesive and characterful interior, all at a fraction of the cost of designer equivalents.
This range is not only great value but also reflects Just Fabrics’ commitment to quality, sustainability, and customer service. As a family-run Cotswolds fabric shop with a 5-star Trustpilot rating, we pride ourselves on helping customers find fabrics they love - without compromise.
Bestsellers: Shop Our Customer Favourites
Looking to refresh your home with timeless Morris motifs? Some of our most loved designs include the elegant Willow Bough Tapestry in Azure, the richly textured Strawberry Thief Chenille Tapestry in Teal, and the vibrant Golden Lily Cotton Fabric in Multi. For a bolder statement, Pimpernel Linen in Rust and Snakeshead Oilcloth in Denim bring warmth and pattern to practical spaces, while the Birds and Pomegranate Outdoor Fabric in Tourmaline offers Arts & Crafts charm for patios and gardens.
Explore Ready-Made William Morris Accessories
To complement our fabric offering, Just Fabrics also stocks a selection of ready-made Morris & Co accessories. From ready-made curtains and indoor cushions to outdoor scatter cushions, each piece features beloved prints like Strawberry Thief, Willow Bough, and Golden Lily. These ready-made items make it easy to introduce the charm of Morris design into your home instantly, with a range of styles available in both classic and contemporary colourways.
FAQ: Getting The William Morris Look For Less
Is JF William Morris fabric the same as Morris & Co.?
No - Morris & Co. is the original heritage brand, but JF William Morris offers high-quality designs inspired by the same style and traditions, at more accessible prices.
Why is Morris & Co. fabric so expensive?
Morris & Co. fabrics are woven and printed in the UK using premium materials and historic archive patterns. They are luxurious but often priced beyond most budgets.
Can get the Morris & Co. look for less?
Absolutely. The JF William Morris Collection includes a wide variety of classic designs, including tapestry, printed cottons, and oilcloth - many under £20 per metre.
Where can I buy affordable William Morris cushions and curtains?
Just Fabrics offers both JF and official Morris & Co. ready-made cushions, curtains, and outdoor products, all at lower prices than typical designer outlets.
Bring Morris-Inspired Style Home Today
Whether you're redesigning an entire room or just looking to update your soft furnishings, the JF William Morris Collection makes it easy to infuse your home with timeless British style. Explore the full William Morris Collection at Just Fabrics online here, or visit our Cotswold showrooms to browse in person and let us help you create something beautiful.
